How To Do Pinterest SEO Correctly

Last updated June 4, 2025

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Pinterest is a robust platform for businesses seeking to enhance their presence online.

Boasting more than 490 million active users on the platform, Pinterest is more than a social media platform.

It also serves as a search engine.

Actually, growing on the Pinterest platform is achievable, though it requires effort, commitment, and a thoughtfully designed strategy.

And SEO is a very crucial Pinterest approach for businesses seeking to enhance their presence on the platform.

So, this article will explore the most successful SEO tactics for Pinterest and help you to stand out.

Grasping Pinterest SEO

I’m sure you’ve contemplated how to flawlessly perform Pinterest SEO so that it'll start bringing lots of traffic and visitors to your website.

Perhaps you've attempted a specific Pinterest SEO plan, but, it was ineffective for you.

Also, you might believe that you understand how to arrange a Pinterest profile perfectly, and you likewise believe that your Pinterest pins have click-worthy images and fonts.

Still, after trying everything, nothing appears to be working for you.

Numerous clients I've assisted in the past have thought like this too.

However, when I examined their Pinterest accounts more closely, I quickly found out that their account SEO hasn't been ideal for Pinterest.

Simply taking attractive pictures or adding stock images to your pins is insufficient.

You must optimize your business account with SEO.

Pinterest SEO entails optimizing your profile, boards, and pins to enhance the visibility of your content in search.

In contrast to conventional search engines that'll always depend strongly on text, the Pinterest algorithm also emphasizes superior image quality as an important element in your Pinterest SEO approach.

And a crucial aspect is comprehending how users engage with the Pinterest platform and the way they look for information.

Then, you can begin to incorporate keywords into your Pinterest account.

In fact, this ought to be your primary objective when building your new account.

By optimizing all elements, you will ultimately achieve significant advantages on Pinterest compared to other users who are unfamiliar with optimization or are lazy to utilize it.

The Pinterest SEO tips in this article are actually quite easy. You simply have to make an effort and act on them immediately!

How Does Pinterest Search Engine Work?

To excel in Pinterest SEO, you'll have to first of all grasp how the platform's search engine functions.

Pinterest primarily operates as a search platform, with its feed ensuring content visibility by considering the following:

Content Novelty – Pinterest emphasizes fresh content and pins.

Keyword Relevance – The degree to which your pins align with a search query.

Pin Quality – A pin's visual appeal.

Consistency in Posting – Frequent activity indicating dependability.

Audience Engagement – Clicks, saves, and interaction rates.

Pinterest's algorithm assesses these elements altogether to decide which content shows up in search results and users’ feeds.

This implies that your Pinterest search engine optimization approach must successfully tackle each element.

Why is Pinterest SEO Important?

Like I said earlier, Pinterest is more than just a typical social media site—it serves as a search engine that offers what more than 540 million active users are consistently looking for - ideas, inspiration, products, etc.

In contrast to conventional social networks where posts vanish fast, a pin on Pinterest can keep generating traffic for months or years after it was first shared.

This is why mastering SEO on Pinterest is crucial for anyone aiming to expand their digital footprint.

Recently, Pinterest has rolled out major enhancements, making it stronger and more competitive.

So, to distinguish yourself and thrive, you will require a tactical method for SEO that corresponds with Pinterest’s current modifications in algorithms and trends in user behavior.

Best Strategies For Improved Pinterest SEO

1. Find the Right Keywords

Similar to any SEO approach, keywords are essential on Pinterest.

So, what keywords do you wish to be discovered for on Pinterest?

Begin by exploring keywords that pertain to your target audience and brand, and also make use of the Pinterest guided search tool to discover the most effective keywords in your niche.

While searching, Pinterest will inform you of the top searched word pairs from the left to the right.

You just have to look for the most effective Pinterest keyword combination by entering your primary keyword into Pinterest's search bar.

If you notice more than 10 tiles below your search phrase, your keyword is quite effective for Pinterest.

However, if you do not spot any bubbles/tiles under your keyword, attempt another keyword because that first keyword isn't being searched on Pinterest.

Also, note that if you communicate in languages other than English, you'll not really see many tiles/bubbles beneath your keyword, though you will still be discovered using your keywords.

So, which keywords should you pick from the ones in the bubbles/tiles?

Select the options that will most effectively suit your brand and your content.

I also suggest that you make a spreadsheet where you can place all your keyword combinations.

Then, you can additionally verify using SEMRush, Ubersuggest, or Google Keyword Tool on how your keywords are effective on Google search.

These keyword research tools will even provide suggestions for other frequently searched terms or expressions that pertain to your keyword.

Then, another simple method to determine your keywords is to make use of the Google predictive text.

It'll inform you of which word combination has been looked up on Google search when you enter your key terms.

You only need to ensure that the keywords are also looked for on Pinterest.

2. Utilize Pinterest Predicts

Pinterest Predicts stands as the yearly trend forecast of the platform, derived from billions of searches using keywords and visuals on the Pinterest platform.

With forecasts that are twice as likely more resilient than trends coming from alternative sources, it has also boasted an accuracy rate of 80% for the last five years.

Its information is sourced straight from how users search, rendering it extremely important for content strategy.

So, go ahead and utilize these forecasts for your content approach on Pinterest.

Begin by reviewing the content you have posted before in order to discover overlap with the predicted trends.

Also include trend-inspired color schemes or aesthetics in your search.

Then, showcase products that correspond with the developing trends.

Finally, start creating content influenced by trends that align with your brand.

3. Optimize Your Business Account Fully

Start to optimize your business account on Pinterest now.

Though it isn't the simplest aspect of marketing on Pinterest, it is highly valuable and isn't something you should skip at all.

Start by incorporating your primary keywords into your profile.

Incorporate keywords into your Pinterest business account name, description, pin descriptions, and your boards.

Also, your boards ought to be arranged and centered around particular key terms.

So, label your boards using clear, detailed titles and add comprehensive descriptions having key terms.

This not just aids users in comprehending the purpose of your board, but it also helps to enhance your board’s appearance in search results.

Then, start incorporating keywords into your pin descriptions and titles as well.

The objective is to align with the key terms your intended audience always uses during searches for pins similar to yours.

Note that having a business account is very important for you to achieve all these.

Even, you will be able to access Pinterest Analytics. It provides you with valuable insights on how your pins are doing.

You will also get the opportunity to make Rich Pins on Pinterest which display additional details right within the pin – very beneficial for promoting engagement.

Additionally, if you are looking to connect with a larger audience, a business account opens up all the ad options that enable you to market your content.

Also, another benefit I enjoy about Pinterest business account is that it gives you the opportunity to try new beta functionalities prior to their release for all users.

So, you should go ahead and change your current personal account to a business account (retaining all your content and followers) or create a new one with a fresh business profile.

It's entirely your choice!

In case you have your personal account and want to convert it to a Pinterest business account, navigate to the Account Settings in your Pinterest profile and select ‘Switch to Business Account’.

4. Optimize Your Video Content for SEO on Pinterest

Video pins on Pinterest have grown more vital for SEO, as the algorithm prefers their interactive style.

Regardless of whether you’re illustrating, doing tutorials, or conveying entertaining and inspiring concepts, videos are essential in Pinterest content engagement.

They offer an engaging method to capture interest, convey engaging narratives, and inspire people to act.

And to truly capture your audience's interest, your video's first ten seconds truly matter.

Start with an insight or a useful suggestion—this might be an eye-catching image—instead of prolonging the video's main idea with a long preamble.

Also, think about utilizing text overlay in place of conventional title cards in order to provide a more captivating experience.

Generally, strive to make your video brief and focused, ideally within 45 to 90 seconds in duration.

Users on Pinterest are always prepared to try out something new, regardless of whether it involves storing an idea for future experimentation or purchasing a product they discovered on the Pinterest platform.

So, engage this driven audience with pins that not only motivate but also provide practical steps.

When applicable, concentrate on producing videos that instruct viewers on how to accomplish a task or perfect a skill.

Also, remember to always incorporate your own unique flair, maintain an optimistic tone, and focus on providing answers.

Additionally, be intentional when selecting your video's cover image as not every video pin plays automatically in the feed.

Choose a visually appealing, informative, and engaging cover image that can help your pin grab attention.

Also, choose a distraction-free, vivid image and ensure that any text overlays are below 30 percent of the display.

Lastly, to increase the exposure of your video pin, position it on an engaged, proactive board that corresponds with the video content, instead of starting up a fresh board or setting up specific “video” boards.

For example, if the video is regarding California travel, include it in a “California” board, or in case it is a Dubai guide, put it in a “Dubai” board.

Also, ensure you enhance the visibility of your content by completing all important fields accurately.

Incorporate captivating headlines, descriptions, and suitable tags, and test out popular keywords to discover what aligns most effectively.

Then, to prevent your content from being blocked, maintain padding at your video's bottom and top.

This provides space without obstructing your video's key areas.

5. Create High-Quality Content Always

Your content itself is the most important factor in Pinterest SEO, and you have to consistently generate new content.

Additionally, quality is also important on Pinterest.

Very high-definition images are more prone to be shared and repinned.

So, make sure your Pinterest pins are both appealing and relevant to people.

Also, incorporate straightforward, succinct text overlay and utilize infographics when suitable to enhance value.

Remember that any content that goes viral and achieves success on the Pinterest platform is primarily evergreen.

Also, your content has to provide practical, actionable answers that directly tackle the particular difficulties encountered by your audience.

Offer detailed tutorials that are easy to follow with visual assistance that allows for easy participation.

Additionally, concentrate on fast, attainable content that motivates people to act right away.

Then, to remain relevant, it's advisable to produce content that is trending and seasonal, guided by insights from Pinterest Predicts, which I discussed earlier.

And keep in mind, genuine, authentic visuals resonate with users much more effectively than excessively refined ones.

On Pinterest, users tend to prioritize content that they are able to relate to—concepts that ignite inspiration or motivate them to experiment with something different.

And again, in everything, you have to remain consistent no matter what.

If you merely vomit a couple of pins and then ghost it, Pinterest will stop showing your content to people.

So, strive for a regular routine—perhaps 10 pins daily, and remember to stick to it instead of occasional flurries.

6. Organize and Optimize Your Boards

The way you organize your Pinterest boards greatly affects your performance in Pinterest SEO.

A pin’s specifics, even the board it is stored on, provide important context and simplify it for Pinterest users to discover and interact with it.

Ensure you adhere to these board strategies for effective Pinterest SEO optimization.

Create targeted, niche-specific boards instead of broad ones.

Make use of board descriptions and titles that are rich in keywords.

Organize your boards thoughtfully, placing the highest-performing ones at the front.

Always add fresh content to present, relevant boards instead of creating separate ones.

Ensure the relevance of your boards by consistently creating new pins.

7. Optimize Your Site

You should ensure that you enhance your blog and website for SEO on Pinterest.

Even, SEO is essential for Google as well.

You can incorporate the Pinterest button into your site to assist users in pinning your content.

This approach simplifies the sharing of your content on the Pinterest platform.

Also, incorporate vertical images in your blog articles and add Pinterest keywords to your images as text overlays whenever appropriate.

You can likewise include keywords in the alt text of your picture.

The alt text's purpose is to accurately convey the subject of the photo.

Note that the content you provide may be excellent but they won’t achieve Pinterest SEO accurately if your website lacks optimization for any type of SEO.

8. Test Out Your Pins

You're free to make use of various pin templates for presenting your content.

Pin templates keep your content fresh even when you don't have many brand images to utilize.

Ensure that your Pinterest pins remain vertical, with a suggested ratio of 2:3.

Utilize just 2 - 3 varied colors and fonts that are more visually appealing and simpler to read.

Ensure you design custom pins, that is pins featuring your website link and colors.

You may also experiment with different pin types to discover the optimal combination that fits your brand.

Make several distinct pins that lead to an exact link, and various types of pin visuals and text.

Then, check which of them has been most successful.

Also, utilize Pinterest’s analytics feature to monitor how well your pins are performing.

Examine what is effective and what isn't, and modify your plan accordingly.

This approach will guarantee that you’re regularly matching your audience's interests and inquiries.

Conclusion

Optimizing for Pinterest SEO necessitates a combination of quality visuals, strategic keyword usage, and consistent pinning.

By creating engaging SEO content, you will greatly improve your brand’s exposure and engage with users in a significant manner.

Remember that Pinterest requires a dedicated long-term approach, so remain consistent and patient with your endeavors.