How to Create Click-Worthy Pinterest Pins
Last updated June 5, 2025
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A vital skill that bloggers ought to learn is designing Pinterest pins.
Even more importantly, acquiring the skills to create pins that drive clicks to their blog posts.
It is now more crucial to generate click-worthy pins that can generate lots of traffic for your blog by being engaging and appealing to users on Pinterest.
The pins must also be optimized well for Pinterest's algorithm.
Indeed, learning to create well-designed Pinterest pins with appealing imagery and wording is incredibly essential.
Pinterest actually prefers high-quality, original content, and Pinterest users do too!
So, what is required to make a pin that will perform so well?
You probably don't know how to begin making Pinterest visuals that will bring lots of clicks and generate non-stop traffic for your website.
So, this article will elevate your design and assist you in growing your traffic with ease!
These are the best strategies to create click-worthy Pinterest pins:
1. Create Your Pins To Be Different
Creating your pins shouldn't be difficult.
However, you should think of the way you can distinguish it from your competitors.
Consider that your pins will be contending with thousands more on the Pinterest platform.
Actually, there are numerous pin designs available online to use, but use them wisely and ensure you tailor them so they're not a reproduction of the original template.
Some people make use of a template many times without any personal touches which is very wrong.
It's important to remember; Pinterest can “analyze your pin”.
It implies that it can also interpret keywords on a pin, and it can detect shades and general structure that the algorithm employs to organize pins.
The higher your pins appear similar to other users' pins, the more difficult it becomes to step away from the crowd.
My top suggestion for distinguishing yourself with your Pinterest pins is purchasing unique templates.
Some people don't consider or regard it since they don't want to invest money, but it will really help your pins to stand out.
So, rather than merely utilizing free templates that everyone uses, you can get access to numerous unique template styles for a reasonable cost that will enable you to distinguish yourself from the crowd.
2. Add a CTA to Your Pins
You have to inform others that you would like them to click on your link.
The simplest method to achieve this in your Pinterest pins is to include a CTA.
To put it differently, you’re revealing what you actually want people to do when they view your pins.
Adding a CTA like ‘Read more’, ‘Learn how’, ‘Learn more’, etc, will provide more context for the pinner that will assist with their clicking through.
Also, ensure that your CTA is noticeable and will easily draw the focus of pinners once they come across your pin.
3. Let Your Pin Text Be SEO-Optimized
The updated Pinterest algorithm wants pin texts, descriptions, and titles to be fully SEO-optimized.
Consider what would encourage you to click on a pin to discover additional information about it?
Incorporating SEO elements will aid Pinterest in recognizing the topic of your pin and then ranking it in search queries, and it'll also motivate people to click through in order to discover more.
So, always create pin overlay texts that have Pinterest keywords and pertinent Pinterest tags.
By optimizing your pin's text, you're indicating to Pinterest users what your blog post will discuss.
For instance, when your pin text mentions it's about ‘30 Most Beautiful Places to Visit in the USA’, your link ought to pertain to it rather than directing to a page for an ebook you are promoting on that subject.
So, always clarify with your pin text SEO what the user should anticipate when they tap on your pin.
Actually, I know creating pins can be time-consuming especially if you are a very busy person just like me.
To simplify the process, I have premium templates that make creating pins easier for me.
I also sometimes make use of Canva free templates, which you can tweak to your personal taste.
However, designing these Canva templates may be difficult for you if you're not really good at designing, or if you don't have enough time to spare.
That is why premium templates are still the best.
Then, when it's time to download your pins so you can post them, make sure to create additional copies for every one of them.
Create a new copy and give it a new name for the specific pin you are about to generate.
However, if you don't know how to design an already-made Pinterest pin template at all, let me give you a quick rundown of the whole process.
To start designing a pin, first of all, upload the stock images you want to use for the pin.
Remember to remove these images from your device after you have made use of them to avoid accidentally using them again.
Next, add your pin text overlay and pin title carefully.
Then, generate two pins simultaneously for one blog post, utilizing the same images but magnifying the images and altering the font.
After that, store the pins in an app like Google Sheets.
Also, you can draw ideas for attractive pin designs from other users' pins.
Save the pins that truly captivate you in your private board for later use.
4. It Isn’t Just About the Design of the Pins
Believing that solely a pin's design is important for clicks is a substantial error.
You must consider that users are seeking something particular and they’ll tap on the Pinterest pins they believe will offer what they desire.
And there isn’t that much room on a pin image to demonstrate to them the reason why they must click through.
That is the reason why your pin title and description hold equal importance as your pin appearance.
Therefore, you should ensure that your descriptions contain enough information for users on what they will come across on your site and the way you can assist them, and it should also persuade them to click.
I understand it could be perplexing since I mentioned your title and description must utilize keywords to ensure your pins are discoverable.
Still, the description serves two functions, the "persuasive segment" for your target audience and the SEO section for Pinterest, and you must integrate these two elements.
5. Focus Greatly on Your Text Overlays
To create an appealing Pinterest pin, it's important to focus on what you inscribe directly on it.
Pinterest functions as a visual search engine so it depends on keywords in order to offer information to users on the platform.
If you need people to click on your pins, the pins must show up in Pinterest search results.
Just like Google, the closer your pins are to the top, the more opportunity you have for users to click through.
So, your text overlays are very important.
To begin with, you must incorporate keywords into your pin’s text overlay, since the text overlay serves as a chance to inform Pinterest about your pin's content.
And as soon as Pinterest comprehends your pin, it'll put it in the results feed.
Then, in addition, you must use your pin’s text overlay to persuade users that the pin is exactly what they want - it's the pin they'll need to click to receive the response to their inquiry.
In fact, your text overlays must be handled in the same way as the title of your blog.
It needs to be concise and direct, and it must likewise incorporate keywords to communicate what a user will gain from your content.
You can even add in various phrases and terms to explore which ones users will interact with highest.
6. Make Multiple Pins For Each Blog Post
Making multiple pins for every one of your blog posts is very important so you can know the ones that are click-worthy.
Also, don't hesitate to experiment with various colors and various styles.
Still, ensure you maintain consistency with the aesthetic of your blog and landing page.
For instance, if you make use of bright and spacious images on your landing page, also use a similar type of image on your Pinterest pins.
That's an intelligent approach to guarantee that you create attention-grabbing Pinterest pins.
Even, Pinterest clearly said that repinning an exact image continuously wasn't a feasible choice if you aim to connect with their users.
They want new URLs (fresh content) and same URL with varied designs (new pins for old content), so users can view a diverse mixture of pins.
Through the generation of various pins for a single blog post, you'll boost your pins' distribution on the Pinterest platform and also offer a positive user experience.
You're even free to use various hues and fonts to craft multiple pin designs for a blog post, even with various phrasing, headings, and keywords, allowing you to reach more viewers.
By creating various styles, you will easily ascertain which ones receive a higher number of clicks.
Then, after ascertaining that, you can concentrate more on crafting the pins your audience prefers, which will consequently make it simpler for your audience to connect with you and click through to your site, thus delivering the outcomes you want.
7. Let Your Pins Be Easily Readable
This is another crucial factor to consider when trying to create Pinterest pins that are click-worthy.
You must consider the user and remember that a significant number of pinners use their phones to browse Pinterest.
Therefore, you should make use of a font that is simple to read.
This will ensure that your information is conveyed effortlessly and swiftly.
Even though the screens of phones have grown larger through the years, you still need to design pins that'll be easily readable and comprehended.
Most users lack the time to check out what that adorable small handwriting style font is truly expressing.
Fonts that are easily readable will simplify things for people to grasp your pins.
And if users grasp your pins, they're more prone to click on your pins!
8. Brand the Designs of Your Pinterest Pins
Another strategy for crafting enticing pins is incorporating your branding to let your pin be distinctive.
Since your branding remains distinctive to your business, it is essential for your pins to express that.
Additionally, it will also assist in boosting your brand recognition on the Pinterest platform if users can identify your pins.
Anyone who interacts with your pin a single time is more inclined to click on your pins again.
Also, in case someone wants to modify your pin URL, users can still trace back to your content due to your website/logo link that is included in your pin.
Even when you purchase pin templates, you'll still have to tailor them for your brand.
9. Use the Correct Size for Your Pins
When promoting your content on Pinterest and other platforms, there are regulations.
A key Pinterest regulation is the dimensions of pin images.
Pinterest recognized that certain creators would form large pins and this kind of pin would clutter the feed, resulting in a bad user experience.
Thus, they conceived the notion of providing us with a dimension to adhere to. They did that for users experience to be better.
Therefore, the ratio for a Pinterest pin should be 2:3.
This essentially indicates that your pin ought to be one and a half times lengthier than its width.
And I strongly suggest that you adhere to this guideline.
Pinterest stressed repeatedly that that is what they're anticipating from creators.
Even, they can limit your pins reach if you do not adhere to this dimension.
So, simply follow the guidelines and don't attempt to deceive others with larger pins.
10. Your Pin Must Not Be Contrary to the Destination URL
You probably didn't know that Pinterest always examines the page of your destination URL to know whether it is what your pin says it is.
Therefore, it is very crucial that you genuinely fulfill what you promised in your pin and avoid using clickbait techniques that will direct users to an unrelated page.
Even, Pinterest could decrease your pins' visibility.
They would do that due to the fact that they do not comprehend the purpose of your site landing page and the reason it doesn’t correspond to your pin.
Also, your website's bounce rate will be very high.
If users aren't satisfied with what they view because it's different from what is on your pin, they'll jump out immediately.
That will even send a message to Google search that "visitors leave swiftly so your content can't be quite nice", and that the site lacks sufficient appeal, which will diminish your website ranking and your reach.
Even though you may receive Pinterest clicks if you employ this type of strategy, you aren't recording any traffic.
Therefore, your pins must align with the landing page users will be guided to since Pinterest truly analyzes a landing page to check out its keywords along with its general appearance.
Indeed, user experience is central to Pinterest.
You know that users click on pins for a purpose (they appreciate the design + anticipate specific content), so Pinterest needs to verify that that is what they will see if they click on your pin.
So, being truthful is always the best!
Try to avoid overhyping your pins and stay authentic to what users are anticipating, and you will certainly have Pinterest pins that are click-worthy.
11. Pay Close Attention to the Images You Use for Your Pins
For those using images for their pins (because not everyone uses images), it is indeed quite crucial to pay close attention when selecting any image for your pin.
Why? Pinterest's ability to read the objects in an image from which they will derive a keyword.
For instance, if you’re sharing a recipe for a coffee drink, including an image of a coffee drink will enhance your possibilities to rank for "coffee drink recipe".
However, if you included an image of a cat instead of a coffee drink, you’ll simply confuse the Pinterest algorithm and then your pin gets limited traction for "coffee drink recipe”.
Conclusion
So, here you have it! My best strategies for creating Pinterest pins that are click-worthy.
Generating pins ought to be enjoyable, so adhere to the strategies and guidelines in this article and you will definitely get lots and lots of clicks on your pins.
